Honestly, Pixar could stamp their name onto just about anything and rest assured millions of people will flock to see it. They now enjoy the rarest and most highly coveted level of name recognition that only Disney animation in its prime has wielded, and it shows in their previews. Thanks to the Super Bowl, we were treated to a teaser trailer for Pixar's next up and coming movie, Up.
From the moment it started, Pixar snatched up your attention with quick recaps of their Greatest Hits. Toy Story, Monsters Inc, Wall-E, The Incredibles, Finding Nemo, Cars.... Got that warm, fuzzy feeling yet? Yeah, I thought so.
Like so many other Pixar trailers, you're not actually told or shown much of anything, aside from Pixar's reassuring, "Look at all of the other great stuff we've made. Trust us. Buy the tickets." Remember Wall-E's first teaser trailer where Wall-E literally just looked up into the sky, and that was all Pixar gave you? Compared to that, the "Up" trailer was a veritable smorgasbord of information.
After all, you've just found out that one of the main characters is the curmudgeonly Carl Fredrickson, and he's not going with those two hospital workers wearing green scrubs onto the senior bus. No, he's not interested in whatever senior outing those two have planned for him, he's got much bigger ideas.
He's going on an adventure. But he's not alone. With a super prepared boyscout stowaway (but no GPS) they're about to go...somewhere. After all, that would be far too much information for Pixar to give away in a trailer.
But even more fascinating is the fact that Up is also going to be shown in 3D. With movie pirating rampant, DVD rentals up, and theater attendance plummeting, movie producers have found a way to get people to shell out $16 or more for a movie with a 3D experience you can't get at home. Of course, 3D has been done over the years in various different gimmicky ways, but you can bet Pixar's going to do it right. Only May 29th, 2009 will tell for sure.